![]() He said that TalkTalk faces an uphill battle competing with Sky, Virgin Media and even BT Vision in the pay-TV market, but it could succeed by using TV to protect and grow its broadband base. It has now broken radio silence and it appears to be in a generous mood."Ĭottle welcomed TalkTalk's free LoveFilm offer and the wholesale deal with Sky, but said that the masterstroke could be offering a free YouView set top box to customers.Īnnounced earlier in the month, the boxes will go on sale at £299 but Cotte noted that TalkTalk's subsidising could pull in those customers who were put off by the high retail price. "Of course, TalkTalk's issue is not one of amnesia, but one of timing. "Even though it has operated a TV platform since its acquisition of Tiscali in 2007, it has been so quiet on the matter that some have questioned whether it has actually forgotten the service exists," said Cottle. Giles Cottle, principal analyst at Informa Telecoms & Media, said that TalkTalk has been the "forgotten man of the UK TV industry", but today's announcements is part of a "perfectly timed" strategy. "We returned to customer growth in June, despite longer lead times on connections, and our base of fully unbundled customers grew by 10% year on year in the quarter." We continue to improve customer service and this has been reflected in further reduction in complaints and churn," said Harding. "It has been an encouraging start to the year. ![]() Total sales stood at £414m, down 2% during the quarter. TalkTalk added 19,000 net new customers over the quarter, and welcomed 66,000 new TalkTalk Plus customers. In its latest financial results, TalkTalk reported that 146,000 broadband customers quit the company in the three months to June 30 2012, although its overall subscriber base returned to growth over the period. TalkTalk has endured a rocky few years, after major customer service issues resulted in thousands of customers departing the company and it being fined heavily by Ofcom. This is TalkTalk at its disruptive best." It will also deliver significant value for shareholders. It will give our customers more reasons to stay with us for longer and attract new broadband customers. "This compelling offer is the UK's best value triple play package. "TalkTalk Plus customers will, from today, be able to pre-register for their free YouView set top box with no additional monthly subscription," she said. TalkTalk boss Dido Harding said that the "groundbreaking, free, TV service" represents TalkTalk "at its disruptive best". To pull in customers, TalkTalk has agreed a deal with Sky to that will bring Sky's premium channels to the TalkTalk TV offering, including all the Sky Sports and Sky Movies channels. TalkTalk believes that its YouView offering has "a natural upgrade path for the 7.5m Freeview customers", although it will have to compete in that market with rival BT - also a shareholder in YouView. The company believes the 'free' TV service will help it reduce churn, a big legacy issue for TalkTalk, as well as expand its broadband market share and increase average revenue per user. This is because TalkTalk will lock customers into lengthy contracts - 24 months for existing Plus subscribers and 18 months for new customers. TalkTalk believes that the initial average cost of around £140 involved in acquiring each new triple play customer will be worth it due to the positive revenue expected over the lifetime of the contract. TalkTalk's 'Free TV for Plus' customers scheme is designed as a way to drive up the company's 'triple play' subscribers - those taking broadband, TV and phone from the provider.Īny TalkTalk Plus customers registering from today will get a free set top box giving access to all the YouView content, along with the TalkTalk Player and a 12 month free subscription to LoveFilm Instant streaming service. Now, the company is looking to recoup some of that cost. TalkTalk has already invested £10m in the YouView project, as have fellow shareholders the BBC, ITV, Channel 4, Channel 5, Arqiva and BT. YouView is a new TV product that offers all the standard and high definition Freeview channels, along with a personal video recorder (PVR) and a range of video on-demand services. The company said that its TalkTalk Plus customers can now pre-register for their free YouView set top box with "no additional monthly subscription". TalkTalk has today announced plans to offer some of its customers free YouView set top boxes, as the firm bets big on pay-TV.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |